Marketing Lead – B2B & B2C (Digital & Offline Marketing) Port Harcourt

📌 OPPORTUNITY OVERVIEW Pack 'N' Pay is actively recruiting for a Marketing Lead – B2B & B2C (Digital & Offline Marketing) position in Port Harcourt. This is an excellent opportunity for professionals in the Marketing / Sales / Business Development sector looking to advance their careers in Nigeria's dynamic job market.

🎯 IDEAL CANDIDATE PROFILE We are seeking talented individuals with the following profile: • Experience Level: 3 years • Educational Background: HND or equivalent • Industry Focus: Marketing / Sales / Business Development • Location Preference: in Port Harcourt

💼 WHY THIS ROLE MATTERS IN NIGERIA The Marketing Lead – B2B & B2C (Digital & Offline Marketing) position is an important role within Nigeria's Marketing / Sales / Business Development sector, offering meaningful career development and professional growth opportunities.

📈 CAREER DEVELOPMENT INSIGHTS This role in Marketing / Sales / Business Development offers valuable career progression opportunities aligned with your experience level and professional aspirations in Nigeria.

📋 APPLICATION GUIDANCE When applying for this Marketing Lead – B2B & B2C (Digital & Offline Marketing) position, ensure your CV highlights: • Relevant experience matching the 3 years requirement • Educational qualifications in line with HND • Specific achievements in the Marketing / Sales / Business Development field • Any certifications or specialized training • Proficiency in relevant software and tools

🌍 NIGERIA JOB MARKET CONTEXT The Marketing / Sales / Business Development sector in Nigeria continues to show strong demand for skilled professionals. With Nigeria's growing economy and increasing foreign investment, this position represents a valuable opportunity in the current job market.

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Pack ‘N’ Pay is a product of CIC Integrated Services LTD. CIC was created as a wholesale store that supplies food to offshore catering companies to feed the offshore workers. Pack ’N’ Pay was created as a product that would leverage technology to solve the problems of retailers and wholesalers. Pack ‘N’ Pay officially started operations on January 18th 2021 and launched her e-commerce website on March 1st 2021. We are  recruiting to fill the position below:

 Job Title: Marketing Lead – B2B & B2C (Digital & Offline Marketing)

Location: Port Harcourt, Rivers

Employment Type: Full-time

Department: Marketing

Reports To: Head of Business / Management About The Role

We are looking for a creative, commercially minded, and results-driven Marketing Lead to lead our marketing activities across both B2B and B2C markets. The successful candidate will be responsible for leading both digital and offline marketing activities across Pack'N'Pay's B2B and B2C business segments. This includes digital campaigns, social media, paid advertising, content, lead generation, as well as physical activations, events, field marketing, partnerships, trade activities, and other offline customer acquisition initiatives. We are looking for someone who understands that marketing goes beyond social media. You should be able to develop campaigns, generate leads, manage digital advertising, coordinate physical activations, work with sales teams, understand different customer segments, and use data to measure marketing performance.

Key Responsibilities Develop and execute integrated marketing strategies for both B2B and B2C business segments. Lead digital marketing activities across social media, paid advertising, SEO, email, WhatsApp, website, and other relevant digital channels. Develop and manage marketing campaigns that generate leads, acquire customers, drive sales, and strengthen brand awareness. Develop marketing strategies for Pack'N'Pay's B2C products and services, including consumer-focused offerings such as Osusu and group buy, as well as B2B offerings including retail, Pro, and corporate customers. Plan and coordinate offline marketing activities, including activations, trade events, exhibitions, partnerships, community campaigns, and other field marketing initiatives. Work closely with the Sales and Customer Experience teams to generate quality leads and improve lead-to-customer conversion. Develop content and marketing materials that communicate the company's products, value proposition, promotions, and brand story effectively. Manage the company's social media presence and ensure consistent brand communication across all platforms. Plan, manage, and optimize paid advertising campaigns across platforms such as Meta, Google, LinkedIn, TikTok, and other relevant channels. Conduct market research and competitor analysis to identify customer needs, market opportunities, and emerging trends. Develop campaigns targeted at different customer segments, ensuring that B2B and B2C audiences receive appropriate messaging and offers. Coordinate with designers, content creators, agencies, vendors, and other marketing partners where required. Monitor marketing performance, customer acquisition, campaign conversion, and return on marketing investment. Prepare regular marketing reports and provide actionable recommendations to management. Manage approved marketing budgets and ensure effective use of marketing resources. Support product launches, promotions, new market initiatives, and other business growth projects. Continuously identify new and innovative ways to increase brand visibility, customer engagement, and business growth.

Bachelor's Degree or HND in Marketing, Mass Communication, Business Administration, Digital Marketing, Communications, or a related field. Minimum of 3 years of relevant experience in marketing, with demonstrated experience across both B2B and B2C marketing. Strong practical experience in digital marketing and performance marketing. Proven experience managing social media, paid advertising, lead generation, content marketing, and digital campaigns. Experience planning and executing offline marketing activities, activations, events, or field campaigns. Strong understanding of customer acquisition, marketing funnels, lead generation, and conversion. Experience working closely with Sales and Customer Experience teams. Strong analytical and reporting skills, with the ability to measure campaign performance and marketing ROI. Ability to develop and execute marketing strategies independently. Experience in e-commerce, retail, FMCG, fintech, consumer products, technology, or a related industry will be an advantage.

Meta Ads / Facebook & Instagram Advertising Google Ads TikTok Advertising LinkedIn Marketing SEO and SEM Email Marketing WhatsApp Marketing Google Analytics CRM and marketing automation tools Social Media Management Content Marketing Lead Generation Campaign Analytics and Reporting.

Commercially minded – understands that marketing must contribute to business growth. Data-driven – can measure what is working and what is not. Creative – able to develop ideas that stand out. Hands-on – willing to execute, not just strategize. Customer-focused – understands different B2B and B2C customer needs. Results-oriented – focused on leads, customers, sales, and measurable outcomes. Collaborative – able to work effectively with Sales, Customer Experience, Operations, Technology, and Management.

Competitive and negotiable based on experience, plus performance-based incentives. ApplicationClosing Date

Not Specified. Method of Application

Interested and qualified candidates should forward their updated CV and relevant Portfolio / work samples to: [Email hidden - Login to reveal] using "Application – Marketing Lead" as the subject of the mail.

Note: Only shortlisted candidates will be contacted.