Roqqu is a leading indigenously owned cryptocurrency exchange in Nigeria. Our platform offers various services including buying, selling, swapping, sending, and receiving Bitcoin and other cryptocurrencies, as well as quick crypto to naira withdrawals.
Roqqu is an equal opportunity employer and values diversity in the workplace. We encourage applications from individuals of all backgrounds.
We are recruiting to fill the position below:
Job Title: Product Marketing Manager
Location: Chevron Alternative Route, Lagos
Employment Type: Full-time
Job Summary
We are seeking a Product Marketing Manager to develop and execute marketing strategies that drive product awareness, customer acquisition, engagement, and adoption.
The successful candidate will collaborate with internal stakeholders to develop and execute go-to-market initiatives, ensuring our products are effectively positioned in the market and resonate with our target audience.
The role requires a strategic and commercially minded professional with strong product marketing experience, exceptional communication skills, and the ability to translate complex product features into compelling customer value propositions.
Key ResponsibilitiesDevelop and execute go-to-market strategies for new and existing products.
Define product positioning, messaging, and value propositions for different customer segments.
Develop product launch plans and coordinate cross-functional execution.
Gather customer feedback and collaborate with Product teams to enhance product offerings and customer experience.
Track product and campaign performance using analytics tools and provide actionable insights to support business decisions.
Identify emerging market trends and recommend strategies to strengthen product positioning and market competitiveness.
Create compelling product messaging and marketing content that clearly communicates product features, benefits, and differentiators.
Partner closely with relevant stakeholders to ensure successful product launches and marketing campaigns.
Analyse campaign performance and recommend improvements to optimise customer acquisition, engagement, and product adoption.
Stay updated on industry trends, fintech innovations, cryptocurrency, blockchain, and emerging marketing technologies.
RequirementsQualifications:Bachelor's Degree in Marketing, Business Administration, Communications, Economics, or a related field.
3-5 years of proven experience in Product Marketing, Marketing, Brand Management, Product Management, or a similar role, preferably within fintech or technology.
Strong understanding of product positioning, go-to-market strategy, and product lifecycle management.
Experience in fintech, crypto, or financial services strongly preferred.
Proficiency in analytics tools (Google Analytics, etc.).
Demonstrated experience driving measurable growth outcomes.
Key Competencies:Strong analytical and data interpretation skills.
Performance-driven mindset.
Excellent communication and storytelling ability.
Ability to work in a fast-paced environment.
Strategic thinking with hands-on execution capability.
Adaptability in a highly regulated and evolving industry.
Application Closing DateNot Specified.
How to Apply
Interested and qualified candidates should:Click Apply Now button to apply
Note: Only shortlisted candidates will be contacted.
How To Apply
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Click the Apply Now button above.
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Your default email application or application link will open.
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Attach your Application letter, updated Curriculum Vitae (CV) and any supporting documents required.
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Use a professional subject line such as Application for "Indicate Positions"
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Send your application before the closing date.
Note: Only shortlisted candidates are contacted.
