Area Sales Manager (ASM) Kaduna

📌 OPPORTUNITY OVERVIEW Richesse Oriental Enterprise is actively recruiting for a Area Sales Manager (ASM) position in Kaduna. This is an excellent opportunity for professionals in the Sales / Marketing / Retail / Business / Development sector looking to advance their careers in Nigeria's dynamic job market.

🎯 IDEAL CANDIDATE PROFILE We are seeking talented individuals with the following profile: • Experience Level: 5 years • Educational Background: Bachelor or equivalent • Industry Focus: Sales / Marketing / Retail / Business / Development • Location Preference: in Kaduna

💼 WHY THIS ROLE MATTERS IN NIGERIA Sales and marketing roles like Area Sales Manager (ASM) are key revenue drivers in Nigeria's expanding market. This position offers direct impact on business growth and market expansion.

📈 CAREER DEVELOPMENT INSIGHTS This role in Sales / Marketing / Retail / Business / Development offers valuable career progression opportunities aligned with your experience level and professional aspirations in Nigeria.

📋 APPLICATION GUIDANCE When applying for this Area Sales Manager (ASM) position, ensure your CV highlights: • Relevant experience matching the 5 years requirement • Educational qualifications in line with Bachelor • Specific achievements in the Sales / Marketing / Retail / Business / Development field • Any certifications or specialized training • Proficiency in relevant software and tools

🌍 NIGERIA JOB MARKET CONTEXT The Sales / Marketing / Retail / Business / Development sector in Nigeria continues to show strong demand for skilled professionals. With Nigeria's growing economy and increasing foreign investment, this position represents a valuable opportunity in the current job market.

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Richesse Oriental Enterprise (ROENT) is a Consulting and Training firm in the Management Consulting, Training, Built Environment, and Fashion Industry. We aim at providing and excellent service tailored to meet out clints needs. We are  recruiting to fill the position below:

 Job Title: Area Sales Manager (ASM)

Locations: Kaduna and Kano

Employment Type: Full-time

Report To: Regional Sales Manager (RSM) Role Summary

We are seeking an experienced Area Sales Manager to grow our packaged staple-food portfolio across a large northern territory. This opportunity is intended for a serving Area Sales Manager with direct field-sales responsibility in the FMCG industry. The successful candidate will accelerate volume growth, expand market share, strengthen route-to-market execution and lead a high-performing regional sales organization.

Job Focus

Deliver territory volume, revenue, distribution and market-share targets. Establish and scale selected food categories (staple foods) across priority markets. Build and manage a commercially sustainable distributor and wholesale network. Expand product availability across traditional trade, wholesale and other relevant channels through secondary sales push. Develop territory plans based on market potential and customer opportunities. Manage sales forecasts, distributor inventory and field execution. Lead trade promotions, merchandising and visibility programmes. Recruit, coach and manage the territory field-sales team. Maintain relationships with distributors, wholesalers and key market stakeholders. Provide actionable intelligence on competition, pricing and consumer trends.

Experience and Requirements

Bachelor’s Degree in Business Administration, Marketing or related discipline. Minimum of 5 years proven experience appointing and managing distributors across the region. Must currently manage and have the relevant product experience in the grain/staple food category. Must have direct responsibility for secondary sales delivery in a large territory. Significant experience in packaged foods, semo, wheat meal, flour, grain-based foods or a closely related category. An active distributor, wholesaler and customer network across North West Nigeria, preferably within semo or adjacent staple-food categories. Demonstrated success in delivering territory volume, revenue, distribution and market-share targets. Strong working knowledge of forecasting, distributor inventory and sales-performance management. Willingness and ability to travel extensively across the territory.

Strong field-sales leadership and commercial judgment. Knowledge of Northern markets (Kano, Kaduna, Katsina) and trade structures. Expertise in distributor appointment, development and performance management. Strong route-to-market and territory-development capabilities. Proficiency in Microsoft Excel.

N250,000 - N400,000 monthly (Open to Negotiation). Application Closing Date

12th September, 2026. How to Apply

Interested and qualified candidates should send their CV to: [Email hidden - Login to reveal] using “ASM – Kano” as the subject of the email.