Modern Trade Executive Role

Job Summary


The Modern Trade Executive will be responsible for managing and developing strategic relationships with modern trade customers (supermarkets, hypermarkets, convenience chains, e-commerce platforms, etc.).
The role ensures achievement of sales targets, brand visibility, and execution excellence within assigned key accounts.


Key Responsibilities


Develop and maintain strong relationships with buyers, category managers, and other stakeholders in modern trade channels.
Negotiate and implement annual business agreements (pricing, promotions, trade terms, visibility support, etc.).
Drive sales growth by ensuring product availability, shelf visibility, and execution of promotional activities.
Monitor sales performance, stock levels, competitor activities, and market trends to provide actionable insights.
Ensure compliance with company policies, brand guidelines, and account-specific requirements.
Collaborate with the trade marketing team to develop in-store activation plans.
Work closely with supply chain and logistics to ensure timely delivery and inventory management.
Track and report key account performance, including revenue, margin, and market share.
Support the Key Account Manager in strategic planning and execution.


Qualifications & Skills


Bachelor’s degree in Business Administration, Marketing, or related field.
2 - 3 years of sales/account management experience, preferably in FMCG/retail/consumer goods.
Strong negotiation and relationship management skills.
Understanding of modern trade dynamics and shopper behavior.
Excellent analytical, communication, and presentation skills.
Proficiency in MS Office (Excel, PowerPoint, Word).
Ability to work independently and collaboratively in a fast-paced environment.