Business Development Officer

About the Role


We are looking for a results-driven Executive to lead business development, drive client engagement, and support company-wide growth initiatives.
In this role, you will be responsible for identifying and closing business opportunities, managing client relationships, and delivering high-impact product presentations and demos that convert prospects into long-term partners.
This position requires a confident communicator, a strategic thinker, and a self-starter who thrives at the intersection of business development, marketing, and customer success.


Responsibilities


Identify and pursue new business opportunities through prospecting, networking, and strategic outreach.
Build and maintain a qualified pipeline of leads through lead generationand relationship building.
Conduct discovery sessions with prospects to understand their needs and align them with company solutions.
Deliver persuasive sales presentations and product demos to potential clients and stakeholders.
Develop and negotiate proposals and close new business deals in alignment with company growth goals.
Act as a key relationship manager for assigned clients, ensuring smooth onboarding and continuous engagement.
Maintain regular communication with clients to build long-term trust and drive retention.
Identify upselling and cross-selling opportunities within existing accounts.
Collaborate with internal teams to ensure clients receive value and exceptional service.
Support marketing efforts with insights and participation in campaigns,events, and brand-building activities.
Represent the company at industry events, webinars, and networking opportunities to expand visibility and generate leads.
Provide continuous feedback to product and marketing teams based on client interactions and industry insights.
Maintain accurate records in CRM tools (e.g., HubSpot, Salesforce) for lead tracking, pipeline management, and performance analysis.
Monitor and report on key growth metrics such as conversions, revenue growth, and client satisfaction.
Answer all technical questions and resolve client complaints.
Stay updated on industry trends, competitor activities, and market developments to inform strategic decisions.


Requirements


B.Sc or HND in Marketing, Business Administration, Economics, or a related field; additional certifications in sales, business development, or digital marketing are a plus.
3 - 5 years of proven experience in corporate sales, business development, account management, or a similar client-facing role within a target-driven environment.
Demonstrated ability togrow a customer or user base, increase client engagement, and improve conversion rates through effective sales and relationship-building strategies.
Strong project management skills, with the capacity to handle multiple tasks, prioritize responsibilities, and meet deadlines efficiently.
Excellent communication and collaboration skills, both written and verbal, with the ability to work well with internal teams and external partners.
Proficiency indata analysis and familiarity with experimentation methodologies to optimize sales and marketing efforts.
Prior experience in a service-oriented, consulting, or technology-driven environmentis an added advantage and highly desirable.